The big picture.
The process from idea to execution and beyond.
Basically, the whole creative enchilada.
It’s what you need to take your creative product to the next level.
It’s immersing yourself in a brand and understanding its position in the marketplace.
It’s helping craft a creative brief with a strong, single-minded selling proposition.
It’s leading and inspiring others to create powerful, integrated work across all
channels that gets results, no matter what size budget you’re working with.
It’s creative direction, art direction, copywriting, design and strategy.
It’s understanding and balancing the needs and demands of departments.
It’s what I’ve been doing successfully at agencies of all sizes and on the client side
for more than 15 years in a range of categories and brands like Levi’s, Sprint, Epson,
Clorox and AT&T.
In other words, it’s work that works.